Limbile straine aplicate unui domeniu profesional reprezinta o specializare si rafinare a invatamantului modern menita sa formeze si sa consolideze competente lingvistice si de comunicare specifice diferitelor profesii. Aceasta s-a desprins, constituit si recunoscut ca domeniu de predare in tarile din vestul Uniunii Europene si in Statele Unite ale Americii in urma cu mai bine de 40 de ani ca o necesitate a formarii capacitatii de acces direct la cunoastere, autonomie a cunoasterii, comunicare si adaptare la mediul professional multicultural. Manualul de fata este dedicat sporirii potentialului studentilor romani care au ales instruirea in vederea unei cariere in domeniul relatiilor si comunicarii publice. Abordarea pragmatica a centrarii pe cursant vizeaza formarea competentelor lingvistice si de comunicare specifice prin continuturile, tipurile de exercitii, formele si criteriile de evaluare culese si elaborate pe baza eficientei acumularii prin antrenarea gandirii critice si a efortului individual in proiecte si lucru in echipa. Nivelul C1-C2 pe care s-a construit structura acestui manual se conformeaza Cadrului european comun de referinta al competentelor lingvistice si de comunicare. (CEFR) TABLE OF CONTENTS Preface I. Public Relation Management - 9 II. Mass Media Modern Culture - 21 III. Effectiveness of Inter-Cultural Communication– 32 IV. Press Freedom - 44 V. The Origins of Newspapers– 59 VI. Tabloids - 70 VII. Effective Media Campaign– 80 VIII. Public Opinion Insights - 92 IX. Silent Corporate Communication - 103 X."Tear Down This Wall"– 129 TEACHING ZONE 1. Reading - 155 1. 1. Speed - 155 1. 1. 1. Reading Speed Evaluation Grid– 156 1. 2. Fast Reading Comprehension Techniques - 157 1. 3. Collecting Information for your Writing - 159 1. 3. 1. Reading Purposefully, Taking notes and Planning - 160 1. 3. 2. Shaping new Ideas - 161 2. Writing - 162 2. 1. Writing Patterns - 163 2. 2. Public Relation Writing Formats - 164 2. 2. 1. Review Writing - 164 2. 2. 2. Newspaper Article - 165 2. 2. 3. Press news / Release format - 167 2. 2. 4. Formal Written correspondence– 168 2. 2. 5. Report Writting - 177 2. 2. 6. Using Numbers - 178 2. 2. 7. Formal/Informal Writing Styles Samples– 183 2. 2. 8. Public opinion Surveys - 184 2. 2. 9. English Writting Grammar Guide - 187 2. 2. 10. Student Writing Evaluation Grid– 203 3. Speaking - 203 3. 1. Oral presentation in Business - 204 3. 2. Oral presentation Evaluation Form– 209 ANNEX ZONE 1. Table of Instruction Words used in Writing Tasks - 213 2. Newspaper Article Inverted Pyramid Worksheet - 214 3. Newspaper Article Analysis Worksheet - 215 4. International Newspaper Article Analysis Worksheet - 216 5. European Newspaper Article Analysis Worksheet - 217 6. Local Newspaper Article Analysis Worksheet (National) - 218 7. Classroom Newspaper instructions - 219 Task Key Zone - 221 Glossary - 223 Bibliography - 292


Anul aparitiei: 2010
Nr. pagini: 295